Youth Futures WA supports young people across Western Australia through homelessness services, education programs, and long-term life support. The opportunity existed to create a digital platform that would match the depth and importance of their work while serving the diverse needs of their audiences.

Mobile access was critical. Many young clients accessed the internet solely through smartphones, yet the existing digital presence was not responsive. Navigation proved difficult, service pathways remained unclear, and real-time updates were impossible. Staff found themselves reliant on external support for even the smallest content changes, a significant challenge when program availability could shift daily.

The vision extended beyond technical improvements. There was a profound opportunity to bridge the gap between the organisation's real-world impact and how that impact was represented online. Donors and supporters needed clear, authentic storytelling. Young people needed direct access to help. The platform needed to serve both groups equally while staying true to Youth Futures' mission of supporting vulnerable youth.