B COSMETICS
B Cosmetics partnered with Lab 385 to launch their first website, a fully TGA-compliant, premium platform that supports bookings, adapts to regulation changes, and reflects their high-end Perth clinic experience.
Building a beauty clinic website
that balances elegance and regulation
B Cosmetics recognised the opportunity to transform their strong local reputation into digital prominence. Having built their City Beach practice through client referrals and word of mouth, they were ready to establish an online presence that would showcase their premium positioning while navigating strict industry regulations.
The clinic envisioned a digital platform that would enable prospective clients to view treatments, check pricing, and book appointments seamlessly. With competitors gaining ground through strong digital presences, B Cosmetics saw the potential to lead in a market increasingly driven by search, convenience, and trust.
Lab 385 identified the opportunity to create more than just a website. This would be a long-term business asset that reflects premium quality, ensures compliance with TGA guidelines, and positions B Cosmetics for sustained growth in Perth's competitive beauty market.
Premium Positioning
Showcasing luxury beauty services to City Beach clientele.
TGA Compliance
Building with regulations at the core of every decision.
Seamless Bookings
Enabling convenient online appointment scheduling.
Strategy-Led Development With Compliance at Its Core
We approached this project with two priorities: establishing a sophisticated online presence and embedding compliance into every layer. The result would be a site that not only reflected the clinic's reputation, but also kept pace with industry regulations as they evolved.
Discovery & Planning
- Treatment and business documentation audit
- Coastal Perth competitor analysis
- Current TGA guideline review
- Premium positioning strategy
Content & Compliance Strategy
- Treatment content aligned with standards
- Compliant pricing structure
- Legal disclaimers and consent protocols
- Gallery display frameworks
Design & UX
- Clean luxury design for target audience
- Mobile-first booking experience
- Trust signals and credential display
- Premium visual identity
Development in Craft CMS
- Custom treatment templates
- Third-party booking integration
- Flexible CMS structure
- Future-ready architecture
Compliance Support & Launch
- Final TGA compliance checks
- Staff CMS training delivery
- Launch support provision
- Post-go-live monitoring
A Premium Website Supporting Compliance and Conversion
Lab 385 delivered B Cosmetics' first website, establishing their digital presence with elegance, compliance, and conversion at its core.
Fully Responsive Design
Craft CMS website optimised for every device
TGA Compliant Content
Treatment descriptions meeting all regulatory standards
Integrated Booking Flow
Seamless appointment scheduling increasing conversions
Modular Design
Flexible pages enabling rapid compliance updates
Rapid Adaptation
Future-ready platform for evolving regulations
Staff Training
Comprehensive CMS education for content control
Digital Excellence Achieved
| Metric | Target | Achieved | Impact |
|---|---|---|---|
| Page load speed | Under 3 seconds | 1.9 seconds | Smooth user experience |
| Mobile responsiveness | 100% | 100% | On-the-go accessibility |
| Booking integration | Seamless | Fully active | Improved conversion |
| Compliance updates | Same-day | Within hours | Zero regulatory downtime |
| Admin usability | Flexible | High | Staff independence |