Mundi Estate

We built Mundi Estate’s site to sell land, not just list it, with interactive lot maps and PropertyBase CRM keep availability live and enquiries organised. It’s fast, mobile‑first, and cuts admin so the sales team can focus on buyers.

Building digital infrastructure
for a new masterplanned community

Mundi Estate emerged as a new masterplanned community in Mundijong, Western Australia, with the vision to create a compelling digital presence from the ground up. The developer recognised that launching land releases without a robust, modern website would limit their reach and competitive positioning in a market where other developments already commanded strong digital engagement. With their brand identity and design vision established, they needed expert technical implementation to bring their vision to life.

The opportunity extended beyond creating an online brochure. Parcel Property had a clear design vision and needed a technical partner to transform it into a robust digital platform that would serve as the central hub for all estate activities, from showcasing the semi-rural lifestyle to managing real-time land availability. They saw the potential to transform traditional property marketing by integrating their sales systems directly with the website, creating efficiencies that would benefit both their team and prospective buyers.

With Stage 1 approaching release and their brand vision clearly defined, the developer was ready to establish Mundi Estate as a standout community in the region. The technical development would bring their design to life while positioning them to compete effectively with established developments, laying the groundwork for scalable growth as future stages rolled out.

Technical Excellence

Building robust platform from client's design vision.

Real-Time Integration

Connecting sales systems for automated lot availability updates.

Market Positioning

Establishing credibility to compete with established estates.

Strategic Development Partnership

Our engagement began with understanding both the marketing vision and technical infrastructure needs. Working closely with the client's existing brand and design direction, we focused on bringing their vision to life through robust technical implementation and intelligent system integration.

Discovery & Planning

  • Understanding client's vision
  • Technical requirements gathering
  • Sales process mapping
  • CRM integration strategy
1

Design Implementation

  • Translating provided designs to code
  • Responsive build execution
  • Interactive elements development
  • Content management structure
2

Development & Integration

  • Craft CMS build
  • PropertyBase API connection
  • Interactive lot mapping
  • Performance optimisation
3

Testing & Refinement

  • Integration validation
  • CRM sync testing
  • Performance benchmarking
  • Cross-browser compatibility
4

Launch & Empowerment

  • Stage 1 release coordination
  • CMS training delivery
  • Documentation handover
  • Ongoing support framework
5

From Vision to Digital Reality

Lab 385 expertly implemented the client's design vision through robust development and intelligent automation, creating a powerful sales platform that drives engagement and streamlines operations.

"The technical implementation functions like an always-on sales assistant, freeing up staff to focus on higher-value interactions."

Property Development Team
Interactive Land Sales

Dynamic availability mapping

Lifestyle Showcase

Semi-rural community vision

Lead Automation

Direct CRM integration

Resource Centre

Price lists and estate plans

Stage Management

Scalable release framework

Live Lot Availability

Real-time updates from PropertyBase eliminating manual processes

Automated Lead Capture

Zero leads lost through direct CRM synchronisation

Self-Service Excellence

Buyers accessing information 24/7, arriving pre-qualified

Technical Excellence

Robust development bringing design vision to life flawlessly

Content Autonomy

Marketing team managing updates independently

Scalable Framework

Ready for future stages without redesign needs

Transformation Through Technical Excellence

The expertly built platform became an immediate magnet for prospective buyers. From zero online presence, Mundi Estate quickly achieved over 1,000 organic clicks in the first month alone, with search impressions exceeding 3,000. This discoverability continued to grow, with sustained monthly traffic maintaining around 900 search clicks and expanding reach to over 8,000 impressions, demonstrating the power of strategic SEO implementation within the technical build.
Operational efficiency transformed dramatically. What previously required days of coordination for web updates now happens in minutes. The marketing and sales teams gained the ability to manage real-time lot availability without any coding knowledge, while lead capture automation ensured zero enquiries were lost. The seamless PropertyBase integration eliminated manual data entry, reducing errors and freeing staff to focus on meaningful buyer interactions.
Buyer engagement reached new heights. Prospective purchasers now access comprehensive information self-service style, arriving at sales conversations already informed about specific lots, prices, and estate features. The sales team reports that conversations begin at a more sophisticated level, with buyers often identifying their preferred lot before making contact, significantly improving conversion quality.
The estate's market positioning exceeded expectations. The professionally built website signals serious development quality, with stakeholders noting the site "punches above its weight" in comparison to larger, established projects. The scalable technical framework ensures Mundi's digital investment remains protected as future stages roll out, with new releases requiring only content updates rather than structural changes. The transformation from empty field to thriving digital presence established Mundi Estate as a compelling choice in the competitive Mundijong market.

Industry

Residential Land
Development

Location

Mundijong
Western Australia

Services

Website Development
CRM Integration
Interactive Mapping

Website

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