Mundi Estate
We built Mundi Estate’s site to sell land, not just list it, with interactive lot maps and PropertyBase CRM keep availability live and enquiries organised. It’s fast, mobile‑first, and cuts admin so the sales team can focus on buyers.
Building digital infrastructure
for a new masterplanned community
Mundi Estate emerged as a new masterplanned community in Mundijong, Western Australia, with the vision to create a compelling digital presence from the ground up. The developer recognised that launching land releases without a robust, modern website would limit their reach and competitive positioning in a market where other developments already commanded strong digital engagement. With their brand identity and design vision established, they needed expert technical implementation to bring their vision to life.
The opportunity extended beyond creating an online brochure. Parcel Property had a clear design vision and needed a technical partner to transform it into a robust digital platform that would serve as the central hub for all estate activities, from showcasing the semi-rural lifestyle to managing real-time land availability. They saw the potential to transform traditional property marketing by integrating their sales systems directly with the website, creating efficiencies that would benefit both their team and prospective buyers.
With Stage 1 approaching release and their brand vision clearly defined, the developer was ready to establish Mundi Estate as a standout community in the region. The technical development would bring their design to life while positioning them to compete effectively with established developments, laying the groundwork for scalable growth as future stages rolled out.
Technical Excellence
Building robust platform from client's design vision.
Real-Time Integration
Connecting sales systems for automated lot availability updates.
Market Positioning
Establishing credibility to compete with established estates.
Strategic Development Partnership
Our engagement began with understanding both the marketing vision and technical infrastructure needs. Working closely with the client's existing brand and design direction, we focused on bringing their vision to life through robust technical implementation and intelligent system integration.
Discovery & Planning
- Understanding client's vision
- Technical requirements gathering
- Sales process mapping
- CRM integration strategy
Design Implementation
- Translating provided designs to code
- Responsive build execution
- Interactive elements development
- Content management structure
Development & Integration
- Craft CMS build
- PropertyBase API connection
- Interactive lot mapping
- Performance optimisation
Testing & Refinement
- Integration validation
- CRM sync testing
- Performance benchmarking
- Cross-browser compatibility
Launch & Empowerment
- Stage 1 release coordination
- CMS training delivery
- Documentation handover
- Ongoing support framework
From Vision to Digital Reality
Lab 385 expertly implemented the client's design vision through robust development and intelligent automation, creating a powerful sales platform that drives engagement and streamlines operations.
"The technical implementation functions like an always-on sales assistant, freeing up staff to focus on higher-value interactions."
Property Development TeamInteractive Land Sales
Dynamic availability mapping
Lifestyle Showcase
Semi-rural community vision
Lead Automation
Direct CRM integration
Resource Centre
Price lists and estate plans
Stage Management
Scalable release framework
Live Lot Availability
Real-time updates from PropertyBase eliminating manual processes
Automated Lead Capture
Zero leads lost through direct CRM synchronisation
Self-Service Excellence
Buyers accessing information 24/7, arriving pre-qualified
Technical Excellence
Robust development bringing design vision to life flawlessly
Content Autonomy
Marketing team managing updates independently
Scalable Framework
Ready for future stages without redesign needs