Trillion Trees

From crisis to capability: rebuilt nonprofit site now automates donations, sales, bookings, and memberships.

The Opportunity

Building a digital ecosystem
for environmental impact at scale

When Shannon Wilson from Trillion Trees reached out to Lab 385 in May 2023, the timing presented a perfect opportunity for transformation. While an immediate technical situation with their Squarespace subscription created urgency, the real opportunity lay in unleashing the nonprofit's potential to scale their biodiversity and climate action mission across Australia.

Trillion Trees recognised the chance to evolve from manual processes to automated systems that would amplify their environmental impact. Their vision extended beyond fixing a website to creating a comprehensive digital platform that could support growing community engagement, streamline corporate partnerships, and expand their native plant nursery operations.

The organisation saw potential to transform sporadic large donations into diverse, sustainable revenue streams. They envisioned empowering their team to focus on environmental restoration rather than administrative tasks, while providing supporters with seamless ways to contribute to reforestation efforts. This digital transformation would position Trillion Trees as a leader in technology-enabled environmental action.

Diversified Revenue

Creating multiple pathways for supporters to contribute to environmental restoration.

Corporate Engagement

Enabling businesses to easily organise team planting days and environmental initiatives.

E-commerce Growth

Expanding native plant nursery reach through online sales and merchandise.

Our Approach

Strategic Digital Transformation

Lab 385 embarked on an intensive 12-week journey to transform Trillion Trees' digital presence. Our approach balanced immediate technical needs with long-term strategic goals, creating systems that would scale with the organisation's environmental mission.

Research & Discovery

Stakeholder vision alignment
Revenue stream opportunity mapping
Environmental nonprofit best practices
User journey optimisation

Information Architecture

Multi-audience pathway design
Conversion funnel optimisation
Content hierarchy development
Integration planning

Design & Prototyping

Native Australian environmental branding
Mobile-first responsive design
E-commerce interface creation
Donation flow optimisation

Development & Testing

Craft CMS with Commerce implementation
Stripe payment gateway setup
Acuity scheduling integration
Automated workflow creation

Training & Launch

Team empowerment sessions
Process documentation delivery
Smooth platform migration
Post-launch optimisation

The Solution

Comprehensive Digital Ecosystem

Lab 385 delivered a transformative platform that empowers Trillion Trees to scale their environmental impact through automated systems and seamless user experiences.

Automated Donations

Flexible giving options from $5 to unlimited with recurring capabilities

Native Plant Store

Full e-commerce platform for nursery sales and merchandise

Corporate Bookings

Streamlined scheduling for team planting days with automated invoicing

Gift Certificates

Tree adoption programmes with 2-year validity for meaningful gifting

Member Portal

Recurring membership management with exclusive benefits

Automated Workflows

Email confirmations and receipts delivered instantly

The Results

Measurable Environmental Impact

The transformation revolutionised how Trillion Trees operates and engages with their community. Where manual processes once limited growth, automated systems now enable the team to focus on their core mission of environmental restoration. The platform successfully processes diverse revenue streams including one-time donations, recurring memberships, carbon offset purchases, and native plant sales.

Corporate partnerships flourished through the new booking system. Companies can now independently schedule team planting days, receive automated invoicing 14 days before events, and access integrated safety documentation. This efficiency transformed what was once a time-intensive process into a seamless experience that encourages repeat engagement.

The native plant nursery emerged as a significant revenue generator through the e-commerce platform. With monthly clicks increasing to 1,340 from near zero and impressions reaching 45,500, the digital presence demonstrates strong community interest. The nursery page alone attracts 226 clicks monthly, while "Trillion Trees" searches increased by 47 clicks month-over-month.

Most importantly, the digital ecosystem positions Trillion Trees for sustainable growth. The foundation laid by Lab 385 enables continuous expansion of environmental programmes while maintaining operational efficiency. Every automated process translates to more trees planted, more habitat restored, and greater climate action across Australia.

Industry

Environmental
Nonprofit

Timeline

12 Weeks
Intensive Delivery

Services

E-commerce Development
CMS Implementation
Payment Integration

Website

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