Claravale Hilbert emerged as a master-planned residential estate in Hilbert, Western Australia, positioned between serene brookland and scenic ranges. The opportunity existed to create a comprehensive digital platform that would capture leads, communicate the estate's unique lifestyle appeal, and support upcoming land releases in a competitive property market.

The vision extended beyond basic online presence. Parcel Property recognised the potential to showcase Claravale's distinctive dual precinct concept, with "The Brook" and "The Ranges" each offering unique character and appeal. The platform needed to build excitement ahead of land releases while conveying the estate's brand promise: a community offering a breath of fresh air and balance between modern living and natural surroundings.

With competing estates already vying for digital attention, Claravale needed a robust, interactive website to serve as the central marketing hub. The opportunity was clear: create a digital experience that would position Claravale Hilbert as the premier place to build a home in the Hilbert area, seamlessly funnelling interested visitors into inquiries while growing alongside the development.