Billington Legal
Billington Legal partnered with Lab 385 to transform a single-page presence into a fully self-managed, professional website that supports digital credibility and long-term independence in the competitive legal services sector.
Establishing professional credibility
in a digital-first world
With more than three decades of legal experience, Billington Legal was well-established in practice but invisible online. The firm had no digital presence beyond a single index page, offering no information about services, expertise, or contact pathways. For a profession built on trust, the absence of a professional website meant potential clients had no way to verify credentials or engage with the practice confidently.
The challenge wasn't just about creating a website. It was about building a credible, independently managed online platform that reflected the quality of the firm's legal expertise while enabling complete autonomy over content updates.
Lab 385 recognised the opportunity to transform this digital absence into a strategic advantage. By creating a platform that empowered the firm with full content control, Billington Legal could establish immediate credibility while building towards long-term digital independence and growth.
Digital Foundation
Building credible online presence from the ground up.
Content Independence
Enabling autonomous management without developer reliance.
Professional Trust
Establishing credibility through refined digital presence.
Strategic Design Grounded in Professional Independence
Our goal was to create a website that empowered the firm with full content control while presenting a modern, trustworthy online identity. The project began with a strategy-first process, balancing ease of use with legal-sector professionalism.
Discovery & Planning
- Reviewed relevant legal websites for structure inspiration
- Developed clear site hierarchy for legal service areas
- Integrated teal brand colour for unique visual identity
- Planned content management independence
Design & UX
- Delivered clean, minimalist layout for professionals
- Built mobile-responsive templates with intuitive navigation
- Added visual trust signals across conversion points
- Created distinctive brand presence with teal accents
Craft CMS Implementation
- Configured user-friendly content blocks
- Enabled blog and case study publishing
- Structured CMS for simple updates
- Built flexibility for future expansion
Technical Setup
- Integrated Google Analytics and Tag Manager
- Connected Google Search Console
- Optimised site speed and mobile performance
- Implemented security and backup protocols
Training & Launch
- Delivered hands-on CMS training
- Supported first articles and content uploads
- Provided monitoring and launch support
- Established ongoing support framework
A Website That Works as Hard as the Practice Behind It
The new platform delivers complete digital credibility with full content independence, positioning Billington Legal as a modern, accessible practice while maintaining professional standards.
Complete CMS Control
Full website built from scratch with autonomous management
Content Publishing
Articles, case studies, and service pages easily managed
Distinctive Design
Clean layout with teal brand colours for unique identity
Performance Analytics
Integrated tracking to understand user engagement
SEO Foundation
Search-optimised structure for visibility growth
Reliable Support
Same-day technical assistance maintaining momentum
From Invisible to Professionally Established
| Metric | Value | Outcome |
|---|---|---|
| Platform uptime | 99.9% | Consistent presence |
| Content updates | Self-managed | Zero developer bottlenecks |
| Support turnaround | Same day | Seamless experience |
| Project duration | 3+ years | Sustained partnership |
| Service expansion | Multiple areas | Growing collaboration |