Deploy Medical

Lab 385 transformed Deploy Medical’s empty placeholder site into a polished, search-ready landing page that instantly established trust, showcased four clinic locations, and laid the technical foundation for their full future website.

Establishing digital presence
for multi-clinic healthcare provider

Deploy Medical was a growing healthcare provider with multiple clinic locations across Perth, yet they had no effective website in place. The organisation recognised that this gap was holding them back from establishing credibility, communicating their services, and showcasing their four clinic locations to potential patients and partners searching online.

The opportunity extended beyond creating a basic web presence. Deploy Medical needed to make a strong first impression in the medical sector while working within the constraints of limited initial content. The vision was to create a landing page that would look professional and complete, conveying the brand's trustworthiness while serving as a foundation for future expansion into a full multi-page website.

With time being of the essence, Deploy Medical was ready to establish their digital footprint quickly and strategically. The new site needed to position them as a modern, trustworthy provider in the healthcare space, highlighting their unique services and multiple locations while ensuring visitors felt confident and informed. Success would mean having a polished web presence that instilled confidence and could be easily discovered through search engines.

Digital Foundation

Creating professional web presence from zero baseline.

Multi-Clinic Showcase

Four locations presented with interactive mapping.

Future Scalability

Foundation built for expansion into full website.

Strategic Development with Future Vision

Lab 385 approached the project with both immediate needs and long-term growth in mind, streamlining technical infrastructure while creating a foundation that would support Deploy Medical's future digital expansion.

Infrastructure Optimisation

  • Simplified hosting architecture
  • Four-environment setup created
  • Domain DNS configuration
  • Future scalability ensured
1

Design Implementation

  • Visual design translation
  • CSS-based styling solutions
  • Mobile responsiveness
  • Professional aesthetics
2

Content Optimisation

  • Essential information prioritised
  • Clinic locations integrated
  • Google Maps linking
  • Strategic depth creation
3

Analytics & SEO

  • Google Search Console setup
  • Analytics integration
  • Custom event tracking
  • Search visibility optimisation
4

Launch & Support

  • Iterative feedback process
  • Rapid refinements
  • Security considerations
  • Ongoing maintenance setup
5

Professional Presence with Strategic Depth

Lab 385 delivered a polished landing page that established Deploy Medical's digital credibility while creating a scalable foundation for future growth, complete with analytics, SEO groundwork, and intuitive navigation.

Professional Landing

Striking design with rotating imagery and essential information

Clinic Locations

Four clinics showcased with interactive Google Maps integration

Mobile Responsive

Optimised experience across all devices and screen sizes

Analytics Integration

Custom event tracking providing granular user insights

SEO Foundation

Search Console setup ensuring discoverability from launch

CMS Integration

Craft CMS enabling easy content updates and expansion

From Invisible to Impactful

Digital credibility established overnight. Deploy Medical transformed from having no web presence to owning a polished, professional platform that serves as their digital home. The new landing page provides a one-stop information hub where visitors instantly find contact details, clinic locations, and service information. What previously required phone calls or external research now sits elegantly on their own domain.
Operational capabilities revolutionised. For the first time, Deploy Medical can track visitor behaviour through comprehensive analytics, understanding which sections draw attention and where traffic originates. Custom event tracking reveals granular insights like map link clicks and social media engagement. This data foundation enables informed decisions for future content development and marketing strategies.
Technical infrastructure simplified and secured. The streamlined hosting architecture eliminated unnecessary complexity while providing four distinct environments for staging and production. Security concerns were addressed immediately, with rapid response times for any adjustments needed. The Craft CMS backend ensures staff can update content easily when required, with the platform fully prepared to scale into a complete multi-page website.
Marketing and communication capabilities unlocked. Deploy Medical gained the ability to confidently leverage their website as a marketing tool. Where previously Google searches might have yielded nothing, prospective patients now find a credible landing page with essential information. This boost in online legitimacy enhanced their reputation and reach, establishing the foundation that legitimises their operations in the eyes of customers and partners. The strong digital start provides the ability to expand content at their own pace without starting from scratch.

Industry

Healthcare
Medical Services

Location

Perth
Western Australia

Services

Landing Page
Analytics Setup
Hosting Solution

Website

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