AGM AUTOMATION
AGM Automation partnered with Lab 385 to transform a dated, underperforming site into a mobile-optimised, SEO-driven platform that converts emergency service searches into real business across Perth.
Turning 28 years of industry trust
into digital growth
AGM Automation recognised an opportunity to transform their digital presence to match their sterling reputation as Perth's trusted provider for gate automation and access control. With 28 years of industry experience delivering reliable, efficient service, the company was ready to showcase their true value online.
The opportunity extended beyond technical improvements. AGM envisioned a digital platform that would communicate their rapid response capabilities and operational expertise, connecting with customers searching for urgent gate repairs and access solutions. They saw potential to convert their industry trust into measurable online growth.
Lab 385 identified immediate technical opportunities alongside strategic positioning potential. By resolving browser compatibility issues and reframing content toward service outcomes, AGM could capture qualified leads that were currently slipping away unnoticed. This transformation would position AGM as the go-to partner for operational continuity across Perth.
Service Excellence
Showcasing rapid response and operational expertise.
Local Visibility
Connecting with customers searching for urgent repairs.
Technical Optimisation
Ensuring every visitor can connect regardless of browser.
Strategic Transformation for Sustained Growth
Our comprehensive approach began with technical diagnosis and evolved into strategic repositioning, ensuring AGM's digital presence would support long-term business growth while solving immediate conversion challenges.
Discovery & Technical Diagnosis
- Comprehensive audit revealing browser issues
- User search behaviour analysis
- Service area opportunity mapping
- Content alignment assessment
Restructuring for Search & Service
- Service-outcome navigation rebuild
- Suburb-specific landing page development
- Mobile usability prioritisation
- Clear emergency contact positioning
Content Strategy & Message Reframing
- Positioning as operational continuity partner
- Solution-focused service pages
- Common concern blog series
- Emergency access guidance
Development & Testing
- Craft CMS platform implementation
- Cross-browser form resolution
- Performance monitoring integration
- Conversion tracking setup
SEO & Post-Launch Monitoring
- Legacy SEO issue resolution
- Local SEO best practice implementation
- Analytics reporting configuration
- Ongoing technical maintenance
From Product-Focused to Service-Centric
The website transformation delivered a clean, responsive experience focused on service clarity and fast access to support, positioning AGM as Perth's trusted partner for operational continuity.
Fully Functional Forms
Reliable contact across all browsers ensuring no lead is lost
Service-First Layout
Positioning AGM as responsive solution provider
Emergency Access
Clear contact options for urgent repair needs
CMS Independence
Internal updates without technical support needs
Local Landing Pages
Suburb-based pages for Perth metro search performance
Solution Content
Practical guidance for common access challenges
Sustained Performance Excellence
| Metric | Before | After | Improvement |
|---|---|---|---|
| Organic traffic share | 41% | 69% | 68% increase |
| Chrome conversion rate | 0.6% | 2.6% | 333% increase |
| Average time on site | 1.2 min | 2.5 min | 108% increase |
| Pages per session | 1.4 | 2.3 | 71% increase |
| Form completion rate | <50% | 100% | Forms now reliable |