MOSAIC BALCATTA
Lab 385 partnered with Parcel Property to transform Mosaic Balcatta’s minimal web presence into an interactive, SEO-optimised hub with live pricing, mapping, and builder resources.
Transforming digital presence
for vibrant community development
Mosaic Balcatta emerged as a new residential estate in Perth with a vision to create a modern, vibrant community. However, the development was struggling with minimal web presence that failed to effectively engage potential buyers or communicate the estate's unique vision. Information on land releases and display homes was scattered, making it difficult for buyers to get a clear, up-to-date picture of the estate's offerings.
The opportunity existed to transform Mosaic's online presence into a central hub that would showcase unique offerings and capture buyer interest in a competitive property market. The platform needed to communicate Mosaic's vision while highlighting key features like multiple precincts, display villages, and lifestyle benefits that set the estate apart from competitors.
With land releases approaching and partner builders ready to showcase their designs, Mosaic was ready to make the site a comprehensive resource. The vision was clear: create a dynamic platform where visitors could explore everything from masterplans to amenities, ensuring they wouldn't miss any important updates while positioning Mosaic as a contemporary, community-focused estate.
Multiple Precincts
Centro and Parkside developments showcased distinctly.
Display Village
Model homes from partner builders with rich details.
Interactive Mapping
Real-time land availability and location features.
Strategic Partnership for Community Excellence
Lab 385 partnered closely with Parcel Property to design and build a bespoke platform that would position Mosaic as a contemporary, community-focused estate while empowering the team with content management capabilities.
Discovery & Research
- Target buyer insights gathering
- Competitor analysis review
- Brand vision alignment
- Content strategy planning
Architecture & Design
- Precinct structure creation
- User journey mapping
- Modern luxe theme development
- Visual brand implementation
Platform Development
- Craft CMS implementation
- Interactive map creation
- Display village showcase
- Real-time pricing integration
Feature Enhancement
- Builders' Portal creation
- FAQ section development
- Lead capture optimisation
- SEO foundation building
Training & Empowerment
- CMS training delivery
- Content management enablement
- Update workflow establishment
- Ongoing support provision
One-Stop Resource for Community Discovery
Lab 385 delivered a rich, interactive platform that transformed Mosaic from a basic placeholder to a comprehensive resource where buyers could explore the estate's masterplan, amenities, and latest news with just a few clicks.
Precinct Showcases
Dedicated sections for Centro and Parkside with unique identity
Interactive Land Map
Real-time availability showing lots across all precincts
Display Village Hub
Model homes with galleries, floorplans, and opening times
Builders' Portal
Secure resource centre for partner builder collaboration
Live Pricing System
Automated price lists always showing current information
Instant Updates
Staff-managed content for news and stage releases