MOSAIC BALCATTA

Lab 385 partnered with Parcel Property to transform Mosaic Balcatta’s minimal web presence into an interactive, SEO-optimised hub with live pricing, mapping, and builder resources.

Transforming digital presence
for vibrant community development

Mosaic Balcatta emerged as a new residential estate in Perth with a vision to create a modern, vibrant community. However, the development was struggling with minimal web presence that failed to effectively engage potential buyers or communicate the estate's unique vision. Information on land releases and display homes was scattered, making it difficult for buyers to get a clear, up-to-date picture of the estate's offerings.

The opportunity existed to transform Mosaic's online presence into a central hub that would showcase unique offerings and capture buyer interest in a competitive property market. The platform needed to communicate Mosaic's vision while highlighting key features like multiple precincts, display villages, and lifestyle benefits that set the estate apart from competitors.

With land releases approaching and partner builders ready to showcase their designs, Mosaic was ready to make the site a comprehensive resource. The vision was clear: create a dynamic platform where visitors could explore everything from masterplans to amenities, ensuring they wouldn't miss any important updates while positioning Mosaic as a contemporary, community-focused estate.

Multiple Precincts

Centro and Parkside developments showcased distinctly.

Display Village

Model homes from partner builders with rich details.

Interactive Mapping

Real-time land availability and location features.

Strategic Partnership for Community Excellence

Lab 385 partnered closely with Parcel Property to design and build a bespoke platform that would position Mosaic as a contemporary, community-focused estate while empowering the team with content management capabilities.

Discovery & Research

  • Target buyer insights gathering
  • Competitor analysis review
  • Brand vision alignment
  • Content strategy planning
1

Architecture & Design

  • Precinct structure creation
  • User journey mapping
  • Modern luxe theme development
  • Visual brand implementation
2

Platform Development

  • Craft CMS implementation
  • Interactive map creation
  • Display village showcase
  • Real-time pricing integration
3

Feature Enhancement

  • Builders' Portal creation
  • FAQ section development
  • Lead capture optimisation
  • SEO foundation building
4

Training & Empowerment

  • CMS training delivery
  • Content management enablement
  • Update workflow establishment
  • Ongoing support provision
5

One-Stop Resource for Community Discovery

Lab 385 delivered a rich, interactive platform that transformed Mosaic from a basic placeholder to a comprehensive resource where buyers could explore the estate's masterplan, amenities, and latest news with just a few clicks.

Precinct Showcases

Dedicated sections for Centro and Parkside with unique identity

Interactive Land Map

Real-time availability showing lots across all precincts

Display Village Hub

Model homes with galleries, floorplans, and opening times

Builders' Portal

Secure resource centre for partner builder collaboration

Live Pricing System

Automated price lists always showing current information

Instant Updates

Staff-managed content for news and stage releases

Digital Excellence Driving Real Sales

Traffic and engagement reached exceptional levels. The new platform achieved click-through rates on Google Ads exceeding 8%, approximately four times the industry benchmark, indicating content and targeting were resonating powerfully with viewers. The site recorded 247 goal completions in a single period, with prospective buyers actively submitting forms and taking next steps. SEO performance improved dramatically, growing from roughly 13,000 impressions initially to over 45,000 impressions and 1,200+ clicks monthly through Google search.
Operational capabilities transformed completely. The team gained the ability to instantly update content when land releases sold out or new stages were announced, logging into the CMS to publish news immediately. The Builders' Portal eliminated countless back-and-forth emails by providing a secure online location for lot plans, design guidelines, and marketing assets. Real-time pricing and availability tools ensured anyone viewing lot maps or price lists saw the latest information automatically.
User experience improvements drew widespread praise. Navigation became simpler, pages loaded quickly, and content truly told Mosaic's story. Inquiries from the site fed directly into the sales CRM while common questions were answered online, freeing up staff time for higher-value activities. The platform enabled marketing campaigns and customer engagement approaches that simply couldn't be done before.
Business impact proved tangible and sustained. The combination of stronger online brand presence, higher interest levels, and smoother sales cycles resulted in rapid sell-outs of new releases and fully subscribed buying ballots. The website transformed from a basic placeholder to a rich, interactive platform that captured leads effectively. The future-ready approach meant the site easily accommodated new precincts and updates as the estate grew, protecting the investment long-term while opening floodgates for sustained growth and community engagement.

Industry

Residential
Development

Location

Balcatta
Perth, WA

Services

Website Development
CMS Integration
Portal Creation

Precincts

Centro
Parkside

Website

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