WHITEMAN PARK
Explore how Lab 385 transformed Whiteman Park’s digital experience with user research, mobile-first design, and a streamlined booking system. A modern, visitor-focused website built for growth.
Transforming visitor friction
into confident online journeys
Whiteman Park is one of Western Australia's most visited recreational destinations, offering a wide range of attractions for families, school groups, and tourists. But while the on-site experience was well-loved, the digital experience told a different story. Visitors struggled to find maps, navigate attractions, or complete bookings, particularly on mobile.
Booking pathways were confusing. Key information was buried or outdated. And for internal teams, keeping content current meant navigating complex tools and technical delays.
Lab 385 identified the opportunity to create a digital platform that not only matched the on-ground quality of Whiteman Park, but improved efficiency behind the scenes. A website that empowered teams, simplified bookings, and gave visitors a smoother start to their day out.
Mobile Experience
Optimised layouts and navigation for travellers on the go.
Booking Simplicity
Clearer pathways with fewer steps and fewer drop-offs.
Content Control
Empowering the team to make updates quickly and independently.
Grounded in Data, Designed for Visitors, Built to Last
The project began with deep behavioural research. By observing where users clicked, hesitated, or left the site, Lab 385 developed a clear roadmap to improve the experience without guesswork. From architecture to mobile design, every step was mapped to real-world user needs.
Foundation Analysis
- Analysed real visitor pathways and booking flow breakdowns
- Identified friction points across core tasks
- Prioritised content based on demand and accessibility
- Mapped user behaviour patterns comprehensively
Content and Architecture Planning
- Reorganised navigation to reflect user intent
- Streamlined core content around bookings and planning
- Restructured pages for clearer entry points
- Designed pathways for improved conversion
Custom Feature Development
- Built simplified booking flow with progress indicators
- Designed layouts for mobile responsiveness
- Created flexible content blocks for internal re-use
- Developed intuitive navigation systems
Performance and Usability Enhancements
- Rebuilt site on Craft CMS with fast-loading architecture
- Integrated analytics for real-time decision-making
- Tested usability across devices for consistency
- Optimised page load speeds throughout
Launch and Support
- Delivered team training for self-managed updates
- Supported phased rollout to reduce disruption
- Provided ongoing guidance post-launch
- Established continuous improvement framework
A Confident Digital Experience That Supports Visitors and Staff
The final result is a fast, responsive website that reflects the experience of visiting the park in person. Visitors can now find what they need quickly, book without confusion, and explore events and attractions easily from any device.
Booking System Rebuild
Clear, user-friendly pathways from start to finish
Mobile-First Design
Responsive layouts ensure smooth experience across screens
Flexible Content Management
Drag-and-drop blocks make updates quick and intuitive
Visitor-Led Architecture
Top tasks surfaced early with intuitive navigation
Analytics Integration
Real-time user insights inform future improvements
Search-Friendly Structure
Optimised for discovery and organic visibility
From Missed Bookings to Measurable Growth
| Metric | Before | After | Outcome |
|---|---|---|---|
| Website traffic | Baseline | +74% | Stronger reach and discovery |
| Organic visibility | Moderate | +70% | Improved search performance |
| Mobile engagement | Inconsistent | +95% | Visitors can now browse with ease |
| Booking completion | Drop-offs common | Streamlined | More successful journeys |
| Content updates | Time-consuming | Internal and fast | Less admin dependency |