Valuing Children Initiative
Transforming child advocacy through strategic digital presence and team empowerment
How do you create a digital platform that
amplifies child advocacy while serving
diverse stakeholder needs?
VCI needed a powerful digital platform to drive policy change and amplify their child advocacy mission. Beyond creating an informative website, they required a system their team could confidently manage while serving diverse audiences - from policymakers to educators.
The complexity lay in presenting research and advocacy resources accessibly, ensuring staff independence through comprehensive training, and coordinating seamlessly with Centrecare's digital presence. Without this modern platform, VCI's important work risked limited impact in the digital policy space.
Multiple Staff Access
Team members required varying levels of website access with role-based permissions.
Campaign Flexibility
Content needed regular updates for campaigns and policy releases with visual flexibility.
Brand Integration
Seamless coordination required between VCI and Centrecare digital presence.
From start to finish & Beyond
Working closely with Sarah Quinton (Development Executive) and the broader VCI team, Lab 385 identified the need for a comprehensive digital solution that balanced professional presentation with user-friendly content management.
Research & Discovery
- Stakeholder interviews across VCI and Centrecare teams
- Analysis of child advocacy sector website best practices
- Content audit and information architecture planning
Information Architecture
- Structured navigation for diverse audiences
- Resource library organisation for easy access
- Clear pathways for different user groups
Design & Prototyping
- Professional design reflecting advocacy credibility
- Flexible colour and branding options
- Mobile-responsive layout for all devices
Development & Testing
- Craft CMS implementation with role-based access
- Staging environment for safe content testing
- Integration with existing Centrecare systems
Training & Launch
- Comprehensive staff training program
- Video resources and documentation
- Phased content migration
Ongoing Partnership
- Regular training sessions for new features
- Website rebranding project
- Continuous technical support and optimisation
The completed website
Lab 385 delivered a comprehensive digital platform that empowers VCI to advance their child advocacy mission. The new website combines professional design with powerful content management capabilities, ensuring the team can independently manage and evolve their digital presence.
Professional Design
Establishing credibility for policy advocacy with modern aesthetics
Craft CMS
Enabling independent content management with intuitive interface
Flexible Branding
Supporting campaign variations with adaptable design system
Resource Library
Organized repository for research and policy documents
Staging Environment
Risk-free testing and preview before publication
Role-based Access
Secure permissions for different team members