COMET BAY COLLEGE
Comet Bay College transformed their website into a dynamic, staff-managed platform that showcases their innovative programs and positions them as a leading choice in WA public education.
Positioning public excellence
to rival private education
Comet Bay College recognised an opportunity to showcase their exceptional educational offerings through a digital transformation that would match their innovative programmes. With cutting-edge facilities including a STEM Academy, Gifted and Talented streams, Australian Football Specialist Programme, and an innovative Drone Academy featuring VR capabilities, the college was ready to elevate their digital presence to reflect their educational excellence.
School leadership envisioned a website that would capture the maturity and sophistication of secondary education, positioning Comet Bay as a compelling choice for families considering educational options. They recognised that their existing visual approach did not align with the professional image needed for secondary education. They saw the potential to transform their digital presence from functional to inspirational, creating a platform that would celebrate their achievements and attract families seeking exceptional public education.
The opportunity extended beyond aesthetics to empowering their 200+ staff members with tools to manage content independently. When Lab 385 began the partnership, Comet Bay was ready to embrace a digital transformation that would showcase their true capabilities and competitive advantages in the education landscape.
Programme Excellence
Showcasing innovative STEM, drone technology, and specialist programmes.
Secondary Sophistication
Creating a professional presence that matches educational maturity.
Staff Empowerment
Enabling 200+ staff to manage content with confidence.
Discovery-Driven Design for Educational Excellence
Our engagement began with extensive interviews to understand not just what Comet Bay needed, but who they truly were. This comprehensive approach ensured the digital transformation would authentically represent their educational excellence and position them effectively against private institutions.
Deep Discovery
- Extensive leadership interviews
- Competitive landscape analysis
- Programme excellence audit
- Stakeholder needs mapping
Design Evolution
- Three fresh concept presentations
- Navy and light blue gradient selection
- Soft edges replacing rigid boxes
- Professional secondary school aesthetic
Content Strategy
- Strategic programme showcase
- Parent journey mapping
- Mobile-first approach
- Information architecture optimisation
Development Phase
- Craft CMS implementation
- Responsive design build
- Navigation simplification
- Performance optimisation
Training & Launch
- Comprehensive staff training
- Documentation delivery
- Soft launch and testing
- Official go-live celebration
From Hidden Programmes to Digital Showcase
Lab 385 delivered a transformation that elevated Comet Bay College's digital presence to match their educational excellence, creating a platform that celebrates innovation and attracts families seeking exceptional public education.
"The design's freshness and energy finally matches our forward-thinking educational approach."
School LeadershipSTEM Academy
Clear pathways to innovation
Drone Academy
VR capabilities showcase
Australian Football
Specialist programme excellence
Gifted & Talented
Advanced learning opportunities
Arts & Culture
Creative programme highlights
Professional Aesthetic
Navy and light blue gradients creating sophisticated secondary presence
Strategic Hierarchy
Key programmes taking centre stage for prospective families
Mobile Excellence
Serving 1,650 monthly mobile users with optimised experience
Intuitive Navigation
Parents finding key information through clear pathways
CMS Training
Staff discovering they can manage and update content independently
Future-Ready Platform
Scalable foundation supporting continued growth and innovation