PERTH SYMPHONY ORCHESTRA
Perth Symphony Orchestra transformed audience reach with a mobile-friendly, easy-to-manage website. Faster updates, better concert promotion, and full team control.
Connecting more people to music
with a website that works for everyone
Perth Symphony Orchestra exists to make orchestral music more accessible, but their outdated website was getting in the way. It couldn't handle concert promotion efficiently, wasn't mobile-friendly, and required technical know-how the team didn't have.
With over 70% of audiences browsing on phones, the mobile experience was costing them engagement and ticket sales. Meanwhile, even simple updates like changing event details or sharing news meant delays, frustration, or waiting for help.
The organisation's bold programming, spanning classical concerts, reimagined rock shows, and community initiatives, wasn't reflected online. The site didn't support the work, the team, or the mission. Lab 385 saw the opportunity to deliver a website that put the marketing team in control, streamlined event promotion, and served mobile audiences beautifully, all on a lean budget.
Mobile Access
Optimising for phones and on-the-go audiences.
Content Independence
Giving the team full control without tech support.
Concert Promotion
Speeding up updates, launches, and sales.
Designed for Agility, Built for the Arts
This wasn't a stripped-down site. It was an enterprise-grade setup delivered with cost-efficiency and deep understanding of how arts organisations operate. Every decision was made to maximise impact without increasing admin load.
Foundation Analysis
- Mapped event workflows and content processes
- Identified ticketing and artist bio requirements
- Planned for ongoing support within available budget
- Assessed mobile usage patterns and needs
Platform Strategy
- Chose Craft CMS for flexibility and ease of use
- Designed drag-and-drop event ordering system
- Set up mobile-first framework
- Created scalable architecture for growth
Visual & Structural Design
- Aligned layouts with accessibility and diversity pillars
- Created brand-led visual storytelling elements
- Prioritised clear navigation for events
- Built community-focused design language
Build & Integration
- Implemented full CMS setup and training
- Connected ticketing pathways and gallery functions
- Optimised for SEO and performance
- Integrated media galleries and artist profiles
Launch & Support
- Delivered same-week launch support
- Rolled into lightweight monthly support plan
- Provided continuous guidance post-launch
- Established responsive assistance framework
A Site That Moves at the Speed of Concert Promotion
The new platform lets the marketing team promote events quickly and confidently, no developer needed. Mobile visitors can browse, explore and buy with ease. Visual storytelling brings each concert to life.
Drag-and-Drop Events
Reorder and update concerts in seconds
Mobile-First Design
Serving 70%+ of the audience where they are
Rapid Updates
Concerts can go live in minutes, not days
Built-In SEO Structure
Event pages found via search within hours
Ongoing Support
Light-touch monthly plan keeps momentum going
Media Galleries
Visual storytelling for every performance
From Slow Updates to Search-Ready Concert Pages
| Metric | Before | After | Outcome |
|---|---|---|---|
| Concert promotion | Delayed | Real-time | Faster audience reach |
| Mobile experience | Inconsistent | Optimised | 72% audience served well |
| Content control | Tech reliant | Team managed | Marketing agility unlocked |
| Visibility in search | Minimal | High-performing | Direct impact on sales |
| Support turnaround | Unreliable | Same-day | Maintained rhythm |