CENTRECARE
Empowered staff, clearer navigation, and 106K impressions: a five-year transformation serving WA’s communities better.
How do you serve diverse communities when
your own team can't update your website?
CentreCare Inc., one of Western Australia's leading not-for-profit community service agencies, faced a digital bottleneck that undermined their mission. Their website's confusing navigation frustrated both staff and visitors, with menu items that didn't fit properly on screen and a homepage failing to showcase their extensive Perth location network.
Content management had become a technical barrier requiring specialised knowledge. The communications team depended on external support for even minor updates — an unsustainable situation for an organisation needing to respond quickly to community needs. "We had all this valuable information about our services, but our website wasn't helping people find it," the CentreCare team reflected.
For an organisation dedicated to supporting vulnerable communities across Western Australia, every day with an ineffective website meant families and individuals struggling to access vital services. CentreCare needed more than a visual refresh — they required complete digital transformation with staff empowerment at its core.
Navigation Issues
Menu items didn't fit on screen and homepage failed to showcase location network.
Content Barriers
Technical knowledge required for updates, creating dependency on external support.
Response Time
Inability to quickly update information when community needs changed.
Empowerment Through Technology and Training
Our consultation revealed CentreCare needed a solution balancing powerful functionality with intuitive management. The approach centred on creating sustainable independence through technology choices and comprehensive training.
Discovery & Planning
- Service location mapping across Perth
- Staff workflow analysis
- Navigation architecture design
- Training needs assessment
Platform Selection & Design
- Craft CMS chosen for flexibility
- User-friendly interface design
- Location-based navigation structure
- Mobile-first approach
Development & Migration
- Complete website rebuild
- Content migration strategy
- Staff access setup
- Performance optimisation
Training Program Launch
- Initial CMS training sessions
- Documentation creation
- Hands-on workshops
- Confidence building exercises
Ongoing Partnership
- Regular training refreshers
- Platform updates
- Performance monitoring
- Strategic consultations
From Dependency to Digital Independence
Lab 385 delivered a comprehensive transformation that empowered CentreCare's team to take control of their digital presence. The solution combined technical excellence with human-centered training.
Craft CMS Platform
Enabling staff self-sufficiency with intuitive content management
Strategic Navigation
Showcasing all locations clearly with improved user experience
Mobile-Responsive Design
Serving community on-the-go with perfect desktop/mobile balance
"Work with Us" Section
Attracting 180+ potential employees monthly
Comprehensive Training
Building lasting capabilities through regular sessions