BRIGHTWOOD BALDIVIS
Discover how Lab 385 helped Brightwood Baldivis move from manual PDFs to real-time updates with a fully interactive estate map, builder portal, and mobile-first design system.
Keep land releases moving with
digital systems that work at your speed
Brightwood Baldivis, a premium residential estate by Parcel Property, was ready to accelerate growth, but its website wasn't keeping pace. Each lot status update required a new PDF upload. Price changes meant editing and replacing documents manually. And when sudden stage releases dropped, the sales team had to scramble to update materials and notify builders.
The static map experience offered little insight into how the estate was evolving. Stages appeared fragmented, and the site lacked the tools needed to present the estate as a connected, thriving community.
For buyers, this created uncertainty. For the marketing team, it meant hours lost to repetitive admin. The opportunity was clear: replace manual effort with intelligent automation, and create an interactive platform that showcased the estate's progress in real time.
Performance Speed
From PDF uploads to instant updates.
Builder Enablement
Simplified access to key documents and downloads.
Interactive Mapping
Buyers navigate the estate with confidence and clarity.
Built for Movement: From Manual Tasks to Intelligent Workflows
Parcel Property partnered with Lab 385 to reimagine how land estates can operate online. Instead of just refreshing the look, we focused on infrastructure, automation, and usability, building a system that could respond quickly to dynamic land releases and buyer demand.
Foundation Analysis
- Reviewed legacy PropertyBase setup
- Identified document management inefficiencies
- Audited builder download workflows
- Prioritised visual continuity with existing PDFs
Interactive Mapping Development
- Created stage-by-stage colour-coded map
- Delivered geographic alignment to actual lot data
- Enabled "click-to-fly" navigation across estate stages
- Introduced legend for intuitive self-guided exploration
Builder Portal Transformation
- Rebuilt backend in Craft CMS
- Added category-based document organisation
- Introduced bulk download functionality
- Automated form submissions and access flows
CMS & Content Automation
- Generated dynamic lot pages with real-time updates
- Automated blog content integration
- Built mobile-responsive architecture from ground up
- Implemented intelligent content workflows
Launch & Support
- Coordinated IT and DNS migration with ABN Group
- Implemented dark mode browsing
- Completed multi-device testing and optimisation
- Supported stage launch timing with agile deployment
A Platform Designed for Dynamic Land Sales
Brightwood Baldivis now operates on a digital system that reflects the energy and pace of modern property development. The new site is not only easier to manage, it gives buyers and builders access to everything they need in real time.
Geographic Accuracy
Interactive mapping with clickable lots aligned to real data
Stage Colour Coding
Visual system aligned with existing estate materials
Automated Builder Portal
Bulk downloads and reduced admin overhead
Craft CMS Integration
Replacing static documents with live data
Mobile-First Experience
Including automatic dark mode browsing
Real-Time Updates
Dynamic lot pages with current availability
Agile Systems, Elevated Experience
| Metric | Before | After | Outcome |
|---|---|---|---|
| Lot status updates | Manual PDFs | Real-time CMS | Always current |
| Price changes | Document edits | CMS updates | Minutes, not hours |
| Builder downloads | One-by-one | Bulk access | Significant time saved |
| Mobile users | Limited access | Fully responsive | 60%+ traffic retained |
| Stage launches | Multi-step | Single platform | Streamlined rollout |