BEENYUP GROVE
Beenyup Grove partnered with Lab 385 to replace an underperforming property website with a fast, scalable platform that automates inventory syncs, streamlines stage launches, and drives buyer engagement across Perth.
Keep sales momentum when
your website accelerates growth
Beenyup Grove's existing website looked professional, but behind the scenes it was struggling to keep up with business growth. New development stages were being released faster than the site could support. Content updates were slowed by complex backend systems, and inventory updates had to be done manually, risking outdated information and potential lost leads.
For buyers browsing on mobile, the experience was inconsistent. And for internal teams, the process of managing content and availability was more reactive than strategic. In a competitive property market where experience drives trust, the website needed to support sales velocity, not stall it.
The goal was clear: create a digital platform that could launch stages, sync inventory, and drive sales efficiently. Lab 385 identified the opportunity to transform operational bottlenecks into competitive advantages through strategic platform optimisation and automation.
Performance Speed
Accelerating page loads to match buyer urgency.
Automated Inventory
Real-time syncing to eliminate manual updates.
Mobile Excellence
Optimised experience for on-the-go decision making.
Building for Performance, Accuracy and Longevity
Having worked with Parcel Property across multiple campaigns, we understood their audience, goals, and pace. This project focused on shifting from short-term workarounds to a strategic rebuild that could handle multiple live developments, minimise admin time, and reduce friction for buyers.
Foundation Analysis
- Performance audit revealed 40% improvement potential
- Mapped key user journeys for first home buyers
- Assessed CRM integration and backend workflows
- Identified plugin clutter and technical overhead
Platform Migration Strategy
- Rebuilt on Craft CMS for flexibility and speed
- Designed plugin-free system to simplify maintenance
- Developed automated inventory sync every 15 minutes
- Created scalable architecture for future growth
Custom Feature Development
- Created interactive lot selection maps
- Enabled dynamic price list generation
- Integrated CRM to automate contact flows
- Introduced automatic dark mode for browsing
Performance Optimisation
- Compressed and optimised gallery images
- Implemented caching and lazy load techniques
- Fine-tuned mobile UX for smoother browsing
- Speed tested across multiple devices
Launch & Support
- Deployed with zero downtime
- Trained team on new backend tools
- Provided same-day technical support
- Implemented continuous performance monitoring
A Digital Platform Built for the Pace of Property Sales
The new platform delivers a fast, accurate experience that supports both buyer confidence and operational efficiency, positioning Beenyup Grove ahead in Perth's competitive property market.
40% Faster Load Speed
Page performance optimised across all devices
15-Minute Syncs
Real-time inventory updates from CRM system
Interactive Lot Selection
Live availability maps improving buyer confidence
Mobile-First Design
Seamless experience for property browsing anywhere
Automatic Dark Mode
Enhanced browsing for evening research sessions
Plugin-Free Architecture
Improved performance through streamlined backend
From Admin Bottlenecks to Digital Advantage
| Metric | Before | After | Impact |
|---|---|---|---|
| Content update time | Hours | Minutes | Faster launches |
| Inventory sync | Manual daily | 15-min automated | Always current |
| Mobile UX | Suboptimal | Streamlined | Higher engagement |
| Plugin dependency | Multiple | None | Reduced risk |
| Support turnaround | Delayed | Same-day | Maintained momentum |