GMAS Redesigned: Where Tradition Meets Innovation in Education
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GMAS Redesigned: Where Tradition Meets Innovation in Education ✦
We dove deep into the heart of GMAS's ethos to create a website that not only serves as an information hub but also as a digital embodiment of the school's unique environment and educational approach.
Georgiana Molloy Anglican School
In an era where a school's digital presence is as significant as its physical one, having a website that mirrors its ethos, values, and educational caliber is paramount. This was the challenge faced by Georgiana Molloy Anglican School (GMAS) in Western Australia. Their website, a crucial touchpoint for prospective and current families, needed a transformation. Lab 385 stepped in to not just redesign but to reimagine GMAS's online identity.
Revamping the Sitemap for Intuitive Navigation
The new sitemap was meticulously planned to offer clear pathways to essential information. Each sub-school and curriculum area was given prominence, ensuring easy access to detailed information.
Aesthetic Overhaul with Functionality
The website received a visual uplift, aligning with GMAS's branding. The color scheme, typography, and imagery were carefully chosen to reflect the school's vibrant atmosphere. Functionality was enhanced with features like a virtual tour, event booking system, and a dynamic content management system.
Streamlining the Enrolment Journey
Simplifying the enrolment process was key. The new design highlighted GMAS's value proposition, making it easy for prospective parents to understand the enrolment process, fees, and unique offerings.
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The first step was to dive deep into what makes GMAS unique. Lab 385 engaged with key stakeholders to understand the school's ethos, culture, and community. This comprehensive understanding was crucial in shaping the website's narrative.
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The choice of Craft CMS was strategic, ensuring that the website was not only high-performing but also easy for the GMAS team to update and
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Recognising the diverse audience of the website – from prospective parents to current students – Lab 385 adopted a user-centric design approach. The goal was to ensure that each visitor's journey was intuitive and fulfilling.
The new GMAS website became a dynamic, engaging, and informative platform. It successfully captured the essence of GMAS, from its unique educational approach to its community-centric ethos. The feedback from the school community was overwhelmingly positive, with an increase in engagement and inquiries.